You come home from a hard day of work and you plop down, maybe have a favorite beverage before or after dinner. You watch TV and enjoy some mindless sitcom. Then you go to bed. The next day you wake up to the radio/alarm clock. You get dressed, listen to you favorite local station in the car on the way to work, and begin the next day.
And it’s all about to change.
Look, I spent my life working in the media. I know this topic backward and forward. And I can tell you as sure as I’m sitting here that the way you use media is about to change forever. And change in a big way. Gone is your favorite radio station. Gone is your local TV station. Gone is your local newspaper. Forget those things. They are all history.
So is your cable company. So are the satellite giants like DishNetwork and DirecTV. They’re toast too. Why? You are currently on the internet. It’s the only way you can read this blog. And it also delivers the rest of the information and entertainment that you will need to make it through your day.
When it comes to newspapers, they’re dinosaurs. The New York Times keeps laying off staff and charging its readers more money. They can’t get the readers, they lose advertisers, it’s a terrible spiral.
Radio stations have already gone national. You can now listen to any station in the country on things like IHeartRadio, including the stations I used to work at some 2,000 miles away. Forget about signal strength. And with places like Pandora, Amazon Music, and ITunes, you never, EVER need to listen to music on the radio anymore. You can create your own playlists and listen only to what you like. Same goes for talk radio.
And for television, cable, satellite, and even local TV is already dead. My wife and I cut the cord and dropped DirecTV two years ago and haven’t looked back, and haven’t missed a step. Hulu, Amazon Prime, and CBS All Access have replaced DirecTV and have done so at about 20% of the cost. I love it when the DirecTV guy at Costco comes up to me and says he can save me money. I just laugh in his face. I told him last month if he could save me money over what I’m paying now, I’d give him $100 on the spot. But if he couldn’t he’d give me free DirecTV for life. He didn’t take me up on the offer.
Look, the internet will one day be replaced with something, just like all of the other things that are currently dying out there. I don’t know what it will be, but the history of media is it’s got a life, a death, and a rebirth, and a final death. You need to accept that because change is coming on how you get your information, and your entertainment. That’s why companies like I Heart Media are going bankrupt. They can’t afford the business model anymore. And local TV stations, and DirecTV (now part of AT&T), and DishNet are all going to follow the same slippery path.
Carry on world…you’re dismissed!