Oh, I’m sure they are still going to go ahead and host the awards. I mean, after all, the Hollywood Foreign Press Association (HFPA) isn’t going to go into hiding, over the latest announcement. But they aren’t going to have millions of people, or even a million people watching them. That’s for sure.
In case you missed it, NBC has decided NOT to air the 2022 version of the Golden Globe Awards.
Now, if you listen to NBC, it has nothing to do with sagging ratings. The Golden Globes, like the rest of the award shows out there, have been on a severe slide over the past several years. In-depth analysis as to why ratings suck so bad is basically because America is tired of hearing mamby-pamby Hollywood stars complain and gripe about the world as they see it. Gone are the days of stars thanking their co-stars, or their directors, or their producers, or their agents…or God forbid…God! No, it’s not ratings that have sunk the Golden Globes.
It’s the fact that the HFPA doesn’t have a single black member in it’s midst. And that’s garnered the attention of not only NBC, but also Netflix (who’s in bed with the Obama’s), and Amazon.
So, forget the fact that NBC basically would have to either give away the airtime as a bonus to advertisers who bought regularly scheduled programming, or charge so little that they’d not be able to pay the floor director minimum wage. They say the real reason is because they aren’t following black lives matter close enough. Anyone in media, anyone who’s ever worked in media, we know better.
Understand this. Media is all about money. It’s about the all-mighty dollar. The cost per rating point (CPP), and the ability to pack in the 18-49 and 25-54 demo’s. And frankly, awards shows are pulling people in today about as much as 1980’s westerns were pulling people in. They aren’t.
The networks just found an interesting scapegoat to blame it on.
Now, NBC says that they’ll be back in 2023, IF the HFPA puts some people of color in their midst. They just don’t want to see more excuses for “white supremacy” calling the shots prior to the Oscars! If you believe that, I’ve got a bridge in Lake Havisu City I’d like to sell you. It’s a neat bridge too! At a bargain basement price!
What you’re starting to see with the Golden Globes, you’re going to see with the rest of these awards shows. No, they aren’t going to blame the uber-socialist actors and actresses that want to smash Donald Trump’s face with their hard-won award. You’re going to start seeing more and more of these things because two and three hours of network airtime is expensive as hell, and they don’t want to give it away for a bunch of white actors and actresses to get up and spout off on how racist all of us whites are. They’d much rather let some of the off-brand networks like Sci-Fi, or Hallmark run the awards show, so they can continue to air reruns of Law & Order SVU (it does, after all, feature Ice T!)
The award show glitz and glamor of the past is over. Americans no longer care about popping popcorn and watching Meryl Streep pick up yet another award, even if she does scream bloody murder how people are dying in Africa. Very few of these actor types are donating enough to do a damn thing about it. In fact, I think the only group that has ever done enough to even be measured was the t-shirt sales that U2 sold in their concerts. That actually did make a difference. The rest was, as they say, a fart in the ocean.
Carry on world…you’re dismissed!