If you are a fan of Cable News television, one thing is for sure. You are watching a lot less of it today than you did a year ago. That’s because all of the Cable News channels are sucking swamp water, and probably PRAYING that Donald Trump is reelected quickly!
Here are the total day breakdowns.
Fox News continues to lead the pack after losing huge viewerships after the election. Fox has 1.19 million viewers, which is down some 37% from last year in May. MSNBC is in second with 825,000 viewers. That’s down 28%. CNN continues to drop like a brick. They are down to just 660,000 viewers, which was a drop of 44% since last May.
The numbers for 25-54 year old viewers were even worse. Fox had 203,000 viewers, down 38%; CNN had 147,000 viewers, which was down 51%, and MSNBC was third with 108,000 viewers, down about 39%.
Those numbers are staggering when you consider that back in the day when I did a morning radio show in Toledo, Ohio, we had close to MSNBC’s numbers. And we were just talking about three counties in Ohio, not a national cable news channel. To say those numbers are embarrassing is a total understatement!
There was one bright spot, and it came from Fox News. Gutfeld! debuted in May with high numbers, winning the 11pm timeslot hands down. That show took the place of Shannon Bream’s news roundup program which got bumped to midnight.
So, what’s this mean for cable news? It basically backs up my theory on media. There is a birth, a death, and a rebirth and another death to every medium out there. And cable news doesn’t escape that. They were born in 1991 when CNN went on the air full-time covering the First Gulf War. They basically claimed dominance over the networks, ABC, CBS, and NBC, who couldn’t begin to offer the coverage that CNN did. And it made household names out of people like Wolf Blitzer.
Long story short, cable news needs something to happen in order to get out of their doldrums. It seems that the only people really tuning in anymore to any of those three places are older folks who are more interested in the happenings of the world than younger folks are. That doesn’t bode well for advertisers, which I guess is why you see a lot of ads for drug companies, and other “old folks” products. My only question is, how much longer can it continue? Some of those folks on cable news shows are getting quite a bit of money to show up day in and day out.
Joe Scarborough makes about $6 million a year on MSNBC hosting “Morning Joe” with his wife, Mika Brzezinski, who actually makes $2 million more than Joe. Rachel Maddow makes $7 million a year. Anderson Cooper rakes in a cool $12 million on CNN. Over at Fox, Bret Baier hauls in $7 million, Tucker Carlson gets $6 million, and the king-daddy of them all is Sean Hannity who makes a cool $40 million a year!
If the ratings continue to drop, there’s no way these news channels can continue to fork over that amount for 100,000 viewers!
Carry on world…you’re dismissed!