Hey, I’m all about honoring people, places, and things that are relevant. In fact, in a previous life, I lived for Chase’s Calendar of Events. In case you’re not up on that one, it’s a book that’s published annually that lists all of the weird days to celebrate. In May, we celebrated International Victorious Women’s Month. Then in June, we’re celebrated Gay Pride Month. It was also African-American Music Appreciation Month, as well as 40 other things we are celebrated.
Frankly it needs to stop.
I get tired of watching the companies and their advertising pandering to these groups. Do you really think that the NFL and Target stores really care about Gay Pride Month? I can tell you that they care about one thing. The mighty dollar (which is what they should care about). And they are doing nothing but pandering to the gay community by changing their logo to some rainbow flag for the month. If you really are interesting in promoting this lifestyle, fine…then change your logo all year long. Doing it for one month, and only doing it in the United States is pandering. The funny thing is, the NFL logo didn’t change in China. I wonder why?
Look, I get it that everybody that has the slightest interest in anything wants a month or a week, or a day to celebrate it. But we don’t celebrate it. I tried to count how many of these celebrations are listed in Chase’s Calendar…just for the months, not even bothering with the days or weeks. I quit counting after June and I was over 200 different things being celebrated one month or another.
June is supposed to be Gay Pride Month. It’s also Dairy Month, Iced Tea Month, and Outdoor Marketing Month. Why aren’t we seeing the NFL and Target (just two businesses I’m picking on at the moment…there are many others) going after Iced Tea drinkers, or billboard companies?
The fact of the matter is, we’ve lost control over what was at one time a fun and whimsical thing. Yes, it was cute when we celebrated National French Fry Day, or Doghouse Repair Week. And part of the reason was, we didn’t have six million companies pandering to them. Yes, Wendy’s offers free French Fries on National French Fry Day. Just like Red Robin has a “buy one get one free” on cheeseburgers on National Cheeseburger Week. But why do we need to celebrate stuff like Fall Hat Month?
We no longer celebrate George Washington’s Birthday or Abraham Lincoln’s Birthday. Instead we do Presidents’ Day. We still celebrate Mother’s Day and Father’s Day, but where is Native American Appreciation Month (I’m sure it’s there…I just haven’t looked!) Can’t we just stop with the naming of months? Is there really a need for a Gay Pride month in June, followed by a Gay History Month in October? I didn’t even realize there WAS a gay history!
Let’s stick to celebrating the traditional holidays, like New Years Day, Christmas, Passover, Ramadan, Easter, Hanukkah, Thanksgiving, 4th of July, and Memorial Day. I’d even throw in Labor Day if pressed on it. Can we just agree that enough is enough already?
Carry on world…you’re dismissed!