Gone To The Movies Lately?

No? Well, it’s not a surprise. Most movie houses are having a really hard time in this pandemic-laden environment we are in. In fact, in a recent poll taken by Gallup, 31% of you saw between one and four movies at a theater last year. Only 9% of you saw more than that.

And you, like Joe Biden, can blame COVID for the downturn.

Hollywood has always had this love/hate relationship with the American people. A lot of it has had to do with creativity on the writers, directors, and actors’ parts. But this past year, it was putting a bunch of people in a very enclosed space for up to 2 1/2 hours and paying money to watch stuff on the screen that frankly, just wasn’t that good.

Need proof?

There were 352 movies released last year. 60% of America didn’t visit a movie theater, again, according to Gallup. That means that some 210,000,000 people never bought a movie ticket. That’s gotta hurt, because only 140,000,000 people did. And all but 12,000,000 saw between one and four movies.

Spider Man, No Way Home was the number one box office draw in 2021 with $635.7 million tickets sold nationally. It cost the Disney folks about $200 million to make, not counting the fact they spent an additional $200 million marketing it and tying it into several products. So, Disney cleared $235.7 million on the best grossing movie of the year.

But only 13 movies topped the $100 million mark. Only 64 of the 352 movies made more than $10 million! So, overall, with a few notable exceptions, the movie industry didn’t do very well at all this past year, and that has a lot of the movie executives wondering about the future of their craft.

Basically, if you look at it, the world is coming to the internet. Nowadays the streaming services are releasing first run movies on the same day as they are released in theaters. They’re charging upwards of $20-$30 to watch them, but if you figure that the average movie ticket is now in the $10-$15 range, it makes sense if you’ve got a family of four, to pop your own corn, spend the $20 and watch the movie in the comfort of your own home.

And that is the latest media to start to fold. Newspapers and magazines have already moved to the internet, at least the ones that are smart enough to realize what’s happening. TV stations are realizing that you can stream almost any network or cable channel on the internet. I can sit here in the desert and listen to virtually any radio station in the world with an app called “Radio Garden”. And now, movie theaters are going the way of the dodo. You had to see it coming, right? My wife and I went to see Ghostbusters After Life, which wasn’t a bad movie. There were a total of five people in the theater including the two of us. And the theater only sat maybe 20 total.

It’s a new world out there, and movies are the latest to take it on the chin!

Carry on world…you’re dismissed!

7 thoughts on “Gone To The Movies Lately?

  1. My wife and are very selective about the films we watch, which over the past few years have been DVDs enjoyed at home, and most of those (around 99.999999%) from the days when movies were actually entertaining. Maybe Covid will help re-create a society that can actually read — and does. Okay, I was only kidding.

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  2. As a former newspaper publisher….
    We hadn’t been to a movie theater in a while and used to do a matinee for $6 and have dinner at a nearby restaurant. That restaurant is closed (Covid death).
    So we went to see No Time to Die. And walked out.
    Low soot voce British accents lost my wife’s attention and she was miserable in the cold (to her) auditorium.

    I guess it turns out he DID have tie to die from what I’ve heard.

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    1. Ed, thank you for the review. I have seen every single Bond movie in existence. Wasn’t impressed with Daniel Craig at all as Bond. Maybe I was too much into the way Sean Connery, Roger Moore, and Pierce Brosnan played the character. In fact, I would suggest that it was Craig’s coldness that got to your wife! But thank you because you just saved me $20 taking my wife to the movie!

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