Well, it doesn’t appear to be Joe Biden or K-baby Harris. At least not yet. It appears to be coming for a cable news entity that has recently fallen on hard times.
He’s coming for CNN.
Now, before we get into the meat of this, let me explain something that people in media understand, but the rest of society probably doesn’t, or at the very least, could care less about. When there is a programming change in either radio or television, there is a time that you want to blow up your current demographic before you start building your new demographic. Let’s say that you are a country music radio station and you want to go hip-hop. I don’t know why you would do that, but humor me. You need to get rid of the country music fans before you actually switch formats. So, you may play the same song over and over and over again for three or four days before making the switch. That seems to be what’s happening right now at CNN.
Over last weekend, CNN drew less audience in demo (25-54 adults) than I had listening to my local radio program back in the day. Brian Stelter, one of the more popular hosts still left at CNN only drew 56,000 people between 25-54. That’s downright embarrassing for a national broadcast! Put another way, Stelter was beat out by reruns of “Family Matters, “Roseanne, “The Office,” “Shark Tank” and “Family Guy”. Want worse news? Stelter was beat out in people 25-54 years old by children shows, “Peppa Pig” and “Spongebob Squarepants. In fact, there were 5,000 cable shows that beat out Stelter and CNN last Saturday!
Now, I would kind of expect this as the liberal snowflakes pick up on the fact that CNN is going more moderate with their coverage, and seek out alternatives. This would be akin to what Fox News suffered through following the 2020 presidential election. They lost about a third of their audience, most of it to Newsmax. And the worst isn’t over. Most of the current CNN audience will depart, probably to MSNBC over the next six months or so. From there, they’ll try and bring in a new audience that is less willing to hear all of the conservative bashing that the network has been known for over the past decade.
In the end, it’s certainly a gamble as to whether or not CNN will be able to become the old CNN, and report the news, rather than make it up. But it will be a fun time as a conservative to watch them suffer…and wonder whether people like Brian Stelter and Don Lemon will be with them long term or whether they’ve already been polishing those resumes!
Carry on world…you’re dismissed!