As we head down to the last six weeks prior to the midterms, it hit me that the Republicans certainly have a number issues on their side. But they are lacking one important thing.
They don’t have a positive message.
Think back to Ronald Reagan. After the catastrophe that was Gerald Ford and Jimmy Carter’s presidential years, Reagan came out with a speech he had developed for General Electric years before. It was the “Morning in America” speech. It was positive. It was patriotic. It made you feel good about yourself and your country.
Now compare that to what we are looking at for a Republican message out there now. It’s basically, Joe Biden sucks (no argument there!), crime is through the roof, you’re paying too much because of inflation, our economy is in the toilet, we’ve got a supply chain problem that is still haunting us, and our southern border is leakier than a tin can with no bottom.
And Republicans have no ideas how to fix any of that other than to stop spending so much money on crappy ideas like climate change and electric vehicles.
What Republicans need is to tie the negatives together with their positive. They need a brand new Morning in America type of approach. Yes, crime sucks. Yes, you’re paying too much for stuff, and the economy is in the toilet because of overspending. Yes, you can’t buy formula for your baby still today, and yes, we’re allowing more and more illegals into the United States. But what are the Republicans going to do that is different?
What they need to do is come out and paint that patriotic picture of America that makes you feel good about going to the polls on November 8th. They need to give you hope. They need to bring forth a message that yes, Democrats have put us into this mess because they control Congress and the White House, but WE can fix it because we have solid ideas that are going to bring us back to positive territory.
They need to talk about how we’ve faced adversity before and come through it with tenacity and verve. We can certainly do it again, but we all have to pull together. We’ve seen that the current folks in power have had two years to get things done, and your life isn’t better off today than it was two or three years ago. And we can make it that way all over again. I’d stay away from Trump’s line of “Make America Great Again” because that feeds into the whole anti-MAGA thing. But it’s along those lines. Be proud to be an American. Be happy knowing that we have a way out of this. We’re going to fix immigration. We’re going to stop the overspending to lower the inflation rate, and boost the economy through the marketplace, not the federal government. We’re going to fix the supply chain that’s been torn apart and get store shelves stocked again.
To not have the positivity added to the current message of “The Democrats have screwed everything up”, is to avoid the chance to really make this a red wave!
Carry on world…you’re dismissed!