Cable News Continues To Crater

If you are a fan of Cable News television, one thing is for sure. You are watching a lot less of it today than you did a year ago. That’s because all of the Cable News channels are sucking swamp water, and probably PRAYING that Donald Trump is reelected quickly!

Here are the total day breakdowns.

Fox News continues to lead the pack after losing huge viewerships after the election. Fox has 1.19 million viewers, which is down some 37% from last year in May. MSNBC is in second with 825,000 viewers. That’s down 28%. CNN continues to drop like a brick. They are down to just 660,000 viewers, which was a drop of 44% since last May.

The numbers for 25-54 year old viewers were even worse. Fox had 203,000 viewers, down 38%; CNN had 147,000 viewers, which was down 51%, and MSNBC was third with 108,000 viewers, down about 39%.

Those numbers are staggering when you consider that back in the day when I did a morning radio show in Toledo, Ohio, we had close to MSNBC’s numbers. And we were just talking about three counties in Ohio, not a national cable news channel. To say those numbers are embarrassing is a total understatement!

There was one bright spot, and it came from Fox News. Gutfeld! debuted in May with high numbers, winning the 11pm timeslot hands down. That show took the place of Shannon Bream’s news roundup program which got bumped to midnight.

So, what’s this mean for cable news? It basically backs up my theory on media. There is a birth, a death, and a rebirth and another death to every medium out there. And cable news doesn’t escape that. They were born in 1991 when CNN went on the air full-time covering the First Gulf War. They basically claimed dominance over the networks, ABC, CBS, and NBC, who couldn’t begin to offer the coverage that CNN did. And it made household names out of people like Wolf Blitzer.

Long story short, cable news needs something to happen in order to get out of their doldrums. It seems that the only people really tuning in anymore to any of those three places are older folks who are more interested in the happenings of the world than younger folks are. That doesn’t bode well for advertisers, which I guess is why you see a lot of ads for drug companies, and other “old folks” products. My only question is, how much longer can it continue? Some of those folks on cable news shows are getting quite a bit of money to show up day in and day out.

Joe Scarborough makes about $6 million a year on MSNBC hosting “Morning Joe” with his wife, Mika Brzezinski, who actually makes $2 million more than Joe. Rachel Maddow makes $7 million a year. Anderson Cooper rakes in a cool $12 million on CNN. Over at Fox, Bret Baier hauls in $7 million, Tucker Carlson gets $6 million, and the king-daddy of them all is Sean Hannity who makes a cool $40 million a year!

If the ratings continue to drop, there’s no way these news channels can continue to fork over that amount for 100,000 viewers!

Carry on world…you’re dismissed!

How The Mighty Have Fallen

I know a lot of people that did as I did after the November 3rd election and basically called it quits on Fox News. Oh, my wife still likes watching The Five, and she likes Dana Perino. But other than that, nah. I tweeted Bret Baier a fond farewell over their reporting which I considered very biased and not in Fox News tradition at all. I even called for the firing of their “Decision Desk” on air guy, Chris Stierwalt. His comments election night were not only blatantly left-wing, they were wrong.

Apparently, I wasn’t alone.

Here are the ratings from this past Friday, you would figure a huge news day since it was just 48 hours after the Capitol takeover:

MSNBC MADDOW 5,152,000
CNN COOPER 4,855,000
CNN CUOMO 4,320,000
CNN BURNETT 4,221,000
MSNBC O’DONNELL 4,055,000
CNN LEMON 3,891,000
CNN TAPPER 3,803,000
MSNBC HAYES 3,740,000
MSNBC REID 3,369,000
FOXNEWS TUCKER 3,360,000
FOXNEWS HANNITY 3,013,000
FOXNEWS INGRAHAM 2,561,000
NEWSMAX KELLY 626,000

What is shocking here is that NONE of the primetime Fox News shows, which always were at the top of the heap did very well at all. When Tucker Carlson and Sean Hannity’s audience are cut in half, it says a lot about how conservatives have deserted the one-time king of the cable news hill. In the void, they have left it to Rachel Maddow, Anderson Cooper, Chris Cuomo and Erin Burnett. In fact, the top nine shows on primetime cable news are on liberal CNN and MSNBC networks.

So what does this mean for conservative news? It’s pretty much the death blow. The broadcast networks (ABC, CBS, NBC, and PBS) have always had a liberal bent since the days of Dan Rather. Cable news went rogue in the George W. Bush era, and grew stronger in Obama’s reign. Newspapers have been left wing for decades, especially the New York Times, Washington Post, and others like them. In fact, there aren’t many conservative journalists out there at all anymore. The one bastian that conservatives could turn to, talk radio, is also undergoing a change, as Rush Limbaugh, king of the radio talk show, has indicated he has a “death sentence” with his lung cancer, and it’s only a matter of time now.

As the more conservative figures in our world try to get unbiased and actual coverage in news, they are left to look at places like Newsmax. It’s not bad, it’s just not very professional, and lacks the polish that we were used to on Fox News. You certainly can’t turn to the internet anymore, with Big Tech giants like Microsoft, Twitter, Facebook, and Apple all bailing on Parler, and knocking off anyone they don’t feel is liberal enough from their own sites. One would say that it looks very bleak indeed for conservatives.

Then Tuesday morning I’m greeted with the news that long-time Republican mega-donor, Sheldon Adelson passed away at 87. Depending on his heirs and their philosophy, that could leave a gaping hole in Republican donations for years to come!

But overall, I’m optimistic.

Huh?

Yeah. The thing that makes me optimistic is that we’re dealing with the left-wing of society. They’ve always screwed things up. In fact, you can’t point to a time when they’ve been in charge that they ultimately didn’t. And it’s simply because of one fact. They don’t know when to stop pushing the boundaries. We’ve all known people like that. And this group of folks just keeps pushing and pushing until mainstream Americans say enough and switch parties. Though things may look bleak for those right of center today, trust me…the pendulum swings both ways with equal force. And it’s been swinging faster and faster the further we get down the road.

Carry on world…you’re dismissed!